But this plan wasn't organized by workers, it was done by one blogger. He may be donating this strategy to any collection of workers willing to make use of it but he paid the lawyers and they only shared it with him.
He crowdfunded the money to pay the lawyers to look into it, quite a few people in the industry donated, it wasn't all his money. He published the lawyers' findings on his blog. As is often the case, there is one person who is leading the charge and acting as spokesperson, but there are a lot of people involved in this. See how many show up for the march outside the Oscars.