Do they still count as a startup if they're ~5 years old and have >5m users? I switched from Evernote to Springpad back in 2010 after Evernote rewrote their desktop app between versions 2.2 and 3.0 and dropped Linux support (using it via Wine was horrendous). Evernote 3.0 basically because a desktop presentation of the .Net web app, which was not great, and Springpad's web clipper at the time was mnuch better. That said, Springpad just didn't really have any killer features and Evernote had a lot more traction and a hugely better marketing initiative. I am not a fan of Evernote, and never became particularly enamored with Springpad, either. If the Springpad engineers join the Google Keep team, though, I'd be really happy. Keep just totally sucks right now. :)