This article fails to mention that our expectations for software have increased. We expect more from apps than ever before. This has lead to new specialities such as Front End Engineers and UX staff. Surely we can build more with less with current technologies as compared to the past but we also expect more. If our expectations outpace technological improvements this could lead to spending more time/money on developing apps.
Uniformity isn't so great for people who want to differentiate their products. (Not saying that they should want to differentiate their products visually, but they almost certainly do want this).
