for perspective, i built a personal crm that told you who to engage next (via a dynamic contact list powered by interaction data streams). it failed[0] because this was not actually the biggest pain point of sales people (folks most likely to use and pay for such a tool), and it was too important a decision point for users to rely on it solely.
a smart tool, it turns out, isn't all that useful, even though it has wow factor. it may even be enough of a wow to be an effective marketing tool, but an effective marketing tool is not an effective productivity tool.
[0]: we found more success as a general sales team dashboard based on the underlying realtime data
a smart tool, it turns out, isn't all that useful, even though it has wow factor. it may even be enough of a wow to be an effective marketing tool, but an effective marketing tool is not an effective productivity tool.
[0]: we found more success as a general sales team dashboard based on the underlying realtime data